Sneakers in India: Why the Market Is Growing Faster Than Ever
A few years ago, sneakers in India were mostly seen as practical footwear. People bought them for sports, walking, or daily comfort. The idea of collecting sneakers, discussing releases, or spending heavily on premium pairs felt niche and unfamiliar to most consumers. Today, that reality has completely changed. Sneakers are no longer just products. They are part of fashion, identity, music, internet culture, and lifestyle. What was once a small subculture is now becoming one of the fastest-growing fashion movements in the country. And the growth is only accelerating. Sneaker Culture Before 2015 Before 2015, sneaker culture in India was relatively limited. Most consumers focused on: affordability durability basic functionality Performance mattered more than design. Sneaker discussions were largely connected to sports rather than fashion. At the time, access was also limited. Many global releases were difficult to find, and awareness around sneaker culture itself ...